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Dubsat launches Media Pro desktop TVC asset management solution




In a move that signals the first stage of an aggressive growth and expansion plan, distributed advertising and media asset management company Dubsat, an Omnilab Media company, today announced the launch of MediaPro, a Mac and PC desktop application that revolutionises the uploading, booking and dispatching of TVCs.

Grant Schuetrumpf, General Manager of Dubsat explained, We spent a long time asking people in the market what would make their lives easier and more convenient when trying to upload, book and dispatch TVCs. We then took all the research and developed MediaPro. As a result the whole production process is now even easier and much more convenient. Theres no longer the need to set-up third party FTP applications with IP addresses, names and passwords as the user can simply drag and drop a spot onto MediaPro and the uploading and ingest begins immediately.

MediaPro instantly provides feedback as to how the file is uploading. Uniquely MediaPro accepts video and audio files individually or as a single file then, along with an assigned clapper, ingests the files within Dubsat to provide immediate online playback. MediaPro then provides the user the ability to check vision to safe frame and audio levels against broadcast requirements. MediaPro is also synchronised with the users mydubsat online web portal account to connect with live booking and job estimation tools. The MediaPro-uploaded TVC is then connected to its booking instruction and once quality checked by Dubsat, sent on to the broadcasters destination with the entire service paid directly and conveniently by credit card.

Christopher Mapp, Managing Director of Omnilab Media said, MediaPro is the first of a series of efficient, tapeless, independent solutions we will be launching in the coming months. Its our champion in the world of desktop services removing the need for tape and physical workflows through Dubsat, giving maximum control to the clients at the highest level of quality while saving time and money through convenience and greater efficiencies.

MediaPro also broadens Dubsats network of destinations beyond traditional broadcasters to now include digital display outdoor networks, retail centres and online publishers. Dubsat have also expanded their reach into Singapore, UK, Ireland and the USA.

Schuetrumpf concluded, MediaPro now means Dubsat has become more virtual to get advertising to destinations across the globe more quickly and efficiently than ever before, from any desktop. The right formats are delivered to the right destinations with the least amount of effort required by the user. There are no limits to destinations where TVCs can now be repurposed and delivered. MediaPro is a true industry first and its free to download for any registered Dubsat user.

Dubsat is the only Australian based company to deliver TVCs directly within Australia and New Zealand without any third party handling of media and is expanding its international destinations into a global network.